ZHCSGO9C June 2017 – September 2018 MSP430FR6035 , MSP430FR6037 , MSP430FR60371 , MSP430FR6045 , MSP430FR6047 , MSP430FR60471
PRODUCTION DATA.
LCD segment (Sx) and common (COMx) signal traces are continuously switching while the LCD is enabled and should, therefore, be kept away from sensitive analog signals such as ADC inputs to prevent any noise coupling. TI recommends keeping the LCD signal traces on one side of the PCB grouped together in a bus-like fashion. A ground plane beneath the LCD traces and guard traces alongside the LCD traces can provide shielding.
If the internal charge pump of the LCD module is used, place the externally provided capacitor on the LCDCAP pin as close as possible to the MCU. Connect the capacitor to the device using a short and direct trace and also have a solid connection to the ground plane that supplies the VSS pins of the MCU.
For an example layouts and a more in-depth discussion, see Designing With MSP430™ MCUs and Segment LCDs.